Senin, 21 November 2011
Senin, 14 November 2011
I Understand Love with Two Ways
I understand love in the most simple
When a woman is tenderly holding her baby
After the morning he opened his eyes
Accompanied by a sweet smile line opening day
I understand love in the most simple
When a man sitting on his porch exposed to laughter crispy
keep an eye on her baby from her eyes behind the glass frame
who had been vying to climb tall mango tree
I understand love in an extraordinary way
When a woman's whole life and soul
only child who grew to love her
without ever thinking to ask what
I understand love in an extraordinary way
When a man who does not care about him
Still standing strong and held out his hand
when his son fell in the thick of the world
I only know love in two ways
And do not force yourself to decompose
Karna who I know mine only limited
Love is simple but extraordinary
When a woman is tenderly holding her baby
After the morning he opened his eyes
Accompanied by a sweet smile line opening day
I understand love in the most simple
When a man sitting on his porch exposed to laughter crispy
keep an eye on her baby from her eyes behind the glass frame
who had been vying to climb tall mango tree
I understand love in an extraordinary way
When a woman's whole life and soul
only child who grew to love her
without ever thinking to ask what
I understand love in an extraordinary way
When a man who does not care about him
Still standing strong and held out his hand
when his son fell in the thick of the world
I only know love in two ways
And do not force yourself to decompose
Karna who I know mine only limited
Love is simple but extraordinary
Minggu, 13 November 2011
Advertising Theory
THEORY OF INTERACTIVE ADVERTISING
Interactive advertising is the ads are made so that consumers can participate in providing response and response to an advertising. Thus, consumers will feel as one part of the advertising. From the book Advertising Principles and Effective IMC Practice, page 21, Interactive advertising is delivered to individual consumers WHO have access to computers and the internet.
So as to deliver an interactive advertising and computer Internet connection required. Consumers can immediately reject or continue to see more information on the web site. Aqua ad it's in me
also using the internet and computer media to convey information. While television advertising is only used to convey information about the existence of a web page site.
CONCEPT THEORY OF BRANDING
Branding is the process of creating a special sense about a product. It is based on the experience of someone using the product. Thus, this process will form a good impression for the consumer's name and product advantages. An example is bottled water products. Most of the people of Indonesia will call the Aqua brand when buying a product even though the product to be purchased instead of aqua products. This indicates that the aqua brand is embedded in the minds of the people of Indonesia as a bottled water product. In another example of the excess product is Volvo, the Volvo product when consumers listen, consumers would imagine a car with a high level of security and the best in its class. It is based on Volvo's own car consumer experience. With the formation of the impression it would appear that the meaning of brand equity that provide financial benefits for the company. Aqua product itself needs a branding strategy as it's in me to create an impression as beverage products that are essential for health.
THEORY OF CREATIVE STRATEGY
Creative strategy is an attempt to create a campaign that is creative and entertaining to consumers. Creative strategy is an important point in making an ad for causing the difference and originality an ad. The creation of this distinction will make consumers more interested in a product advertising campaign. Additionally originality will create a new trend can be making an ad. In case it's in her aqua creative strategy used was to create a behavior on consumers. This behavior is intended to allow consumers to participate in this product either directly or indirectly in order to buy back the product Aqua.
OPERATING VARIABLE
Variable free of advertising Aqua it's in me is the consumers who have seen the web site pages Aqua it's in me. With demikan can be seen on:
a. Interactive Advertising knows about Aqua interactivity of advertising it's in me to their customers. Thus it can be assessed through the website appearance and ease of use of the website.
b. Creative Strategy is an attempt to influence consumer kreaif. From here can be assessed by knowing the desire of consumers to use products Aqua.
Bound variable is a variable that is influenced by independent variables. Basically it can be seen on the Concept of Appeals. Branding created at Aqua products will provide value to the variable bound. It is seen from the impression created in the minds of consumers.
Interactive advertising is the ads are made so that consumers can participate in providing response and response to an advertising. Thus, consumers will feel as one part of the advertising. From the book Advertising Principles and Effective IMC Practice, page 21, Interactive advertising is delivered to individual consumers WHO have access to computers and the internet.
So as to deliver an interactive advertising and computer Internet connection required. Consumers can immediately reject or continue to see more information on the web site. Aqua ad it's in me
also using the internet and computer media to convey information. While television advertising is only used to convey information about the existence of a web page site.
CONCEPT THEORY OF BRANDING
Branding is the process of creating a special sense about a product. It is based on the experience of someone using the product. Thus, this process will form a good impression for the consumer's name and product advantages. An example is bottled water products. Most of the people of Indonesia will call the Aqua brand when buying a product even though the product to be purchased instead of aqua products. This indicates that the aqua brand is embedded in the minds of the people of Indonesia as a bottled water product. In another example of the excess product is Volvo, the Volvo product when consumers listen, consumers would imagine a car with a high level of security and the best in its class. It is based on Volvo's own car consumer experience. With the formation of the impression it would appear that the meaning of brand equity that provide financial benefits for the company. Aqua product itself needs a branding strategy as it's in me to create an impression as beverage products that are essential for health.
THEORY OF CREATIVE STRATEGY
Creative strategy is an attempt to create a campaign that is creative and entertaining to consumers. Creative strategy is an important point in making an ad for causing the difference and originality an ad. The creation of this distinction will make consumers more interested in a product advertising campaign. Additionally originality will create a new trend can be making an ad. In case it's in her aqua creative strategy used was to create a behavior on consumers. This behavior is intended to allow consumers to participate in this product either directly or indirectly in order to buy back the product Aqua.
OPERATING VARIABLE
Variable free of advertising Aqua it's in me is the consumers who have seen the web site pages Aqua it's in me. With demikan can be seen on:
a. Interactive Advertising knows about Aqua interactivity of advertising it's in me to their customers. Thus it can be assessed through the website appearance and ease of use of the website.
b. Creative Strategy is an attempt to influence consumer kreaif. From here can be assessed by knowing the desire of consumers to use products Aqua.
Bound variable is a variable that is influenced by independent variables. Basically it can be seen on the Concept of Appeals. Branding created at Aqua products will provide value to the variable bound. It is seen from the impression created in the minds of consumers.
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